Forming Cream - BenefitsConditions and moisturizes hair.Humectant that provides movable hold.A holding agent that encourages firmness, body and fullness to the hair.Shampoos out easily without residue.Softens and swells the hair shaft making hair appear thicker.American Crew Forming Cream was awarded Best Grooming Cream in AskMen 2023 Grooming Awards. - Forming Cream