Serial Blonde Purple Shampoo For Cool Blonde Hair - Bed Head's specially-formulated Serial Blonde Purple Toning Shampoo is powered by purple toners to banish yellow tones and brighten blonde hair in just one wash.Key IngredientsAmodimethicone: Helps prevent & control frizz, static and flyawaysPurple Toning Pigment: Neutralizes brassy tones in blonde hair, enhances cool tonesDimethiconol: Adds shine to brittle, dull blonde hairBenefitsGreat for both natural and artificial blonde hairProfessional purple shampoo - Serial Blonde Purple Shampoo For Cool Blonde Hair