What it Does : Hi There! I deliver radiant, cool-toned blonde hair that's bright, shiny, and soft. My ultra-violet pigments neutralize yellow brassy tones on all hair types, for salon-fresh blonde, every time. I'm also nutrient-rich, sulfate-free and moisturizing. My new vegan formula features Wild Cherry Bark for deep conditioning benefits and Ginger Root Extract for moisture. Time to kick some serious brass! I'm safe to use on keratin, Brazilian, and color-treated hair. Eva NYC's packaging is now made from 100% recyclable aluminum! Just add it to your curbside bin, and it can continue to be recycled forever. ? How to Use: To release pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up! After cleansing with Eva NYC Tone It Down Blonde Shampoo, apply to wet hair and massage gently. Leave on for 2-3 minutes and rinse thoroughly. Why You'll Love it: I am certified cruelty-free through Leaping Bunny, certified vegan, and certified GMO-free. I am free of Sulfates, Parabens, Phthalates, SLES, MIT/MCIT, Mineral Oil, Nanoparticles, Triclosan, Triclocarban, BHT, BHA, Oxybenzone, Benzophenone, Gluten Hair Type: Straight, Color Treated, Textured Concerns: Color Protection, Hair Toning Fluid Ounces: 8.8 oz. Formulation: Cream Country of Origin: Made in US Ingredients: Water, Propylene Glycol, Myristyl Alcohol, Cetearyl Alcohol, Cetrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Persea Gratissima (Avocado) Oil, Hydrolyzed Vegetable Protein, Prunus Serotina (Wild Cherry) Bark Extract, Zingiber Officinale (Ginger) Root Extract, Glycerin, Phenoxyethanol, Decyl Oleate, PEG-3 Distearoylamidoethylmonium Methosulfate, Polysorbate 60, Chlorhexidine Dihydrochloride, Tocopheryl Acetate, Aminomethyl Propanol, Fragrance, Ext. Violet 2 (CI 60730) Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.