Blonde Rx Purple Toning Shampoo - Benefits3x stronger hair & 67% less breakage *(when used as a collection shampoo, mask & brightening concentrate).Safe for all hair types and chemically treated hair.Clean, Vegan, Sustainable, Cruelty-free.Ideal for color treated blondes to fight yellowing, brass and breakage.Smells like breezy citrus with crisp naturally fresh water and warm woods.Key IngredientsShea butter, rich in essential fatty acids, deeply moisturizes the hair to banish frizz & dryness.Charcoal powder draws out impurities from the hair, instantly lightening strands.Avocado, coconut, & jojoba oil penetrate deep into the hair cuticle to moisturize, strengthen & prevent split ends.Formulated WithoutSulfateGlutenPhthalatesSiliconeParabens - Blonde Rx Purple Toning Shampoo