What it Does Ditch those unwanted Brassy/Yellow tones with Joico's instant color-neutralizing Color Balance Purple Shampoo that re-strengthens and protects hair. How to Use Apply to wet hair. Leave in 3-5 minutes. Rinse. Repeat 2-3 times per week, alternating with regular shampoo. Follow with Color Balance Purple Conditioner for best results. Hair Type: Textured, Curly, Straight, Wavy, Coily Concerns: Color Protection, Shine Fluid Ounces: 10.1 oz. Formulation: Liquid Country of Origin: Made in US Ingredients: Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200) Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.