JoiFULL Volumizing Shampoo for Plush, Long-Lasting Fullness - BenefitsFuller, thicker, bouncier hairProvides long-lasting humidity protection**When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system24-hour style retention*Rich lather gently yet thoroughly cleanses hairInstantly adds shineAdds instant, lightweight bodyKey IngredientsBamboo Extract, fi brous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands.Rice Protein, rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fi ne, limp hair.SmartRelease Technology packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.Lotus Flower, a prized exotic bloom full of strength-building protein, magnesium, and potassium, helps improve elasticity and gives hair a healthy appearance. - JoiFULL Volumizing Shampoo for Plush, Long-Lasting Fullness