One Purple Shampoo - Toning for Blonde Hair, Sulfate Free - BenefitsRemoves unwanted brass and yellow/warm tones in hairShine restoring + instantly illuminatingUltra-violet pigment offers intense toning for both blondes + brunettesGently clarifyingContains Zip-Up Technology: Proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles, and helping protect hair from environmental stressors + color fadeFor all hair typesCruelty FreeKeratin SafeFormulated WithoutSulfatesSiliconesPhthalatesParabens - One Purple Shampoo - Toning for Blonde Hair, Sulfate Free