Food For Soft Hydrating Shampoo - Matrix Food For Soft Hydrating Shampoo targets dry hair and instantly transforms it for touchably soft results, providing 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.BenefitsTargets dry hair and instantly transforms it for touchable soft resultsMoisturizes while gently cleansingRemoves excess oil without stripping the necessary moisture dry hair needsKey IngredientsInfused with avocado oil & hyaluronic acid - Food For Soft Hydrating Shampoo