Keep Me Vivid Sulfate-Free Shampoo - BenefitsSulfate-freeNext generation milky high-foam latherHelps maintain vibrancy of fast-fading colorsPackaging may varyColor protectionKey IngredientsFormula's acidity makes each strand shine brighter by smoothing the outside cuticle layerResearch Results*When used as a system of Keep Me Vivid Shampoo, Conditioner and Color Lamination SprayKeep Me Vivid Keeps Permanent Haircolor Vibrant for 65 days* - Keep Me Vivid Sulfate-Free Shampoo