On The Rise Lifting & Volumizing Mascara - BenefitsVolumizing mascara with lash-lifting abilities in just a few strokesThe "curling" effect results in a far-reaching fringe so that eyes look bigger and lashes look thicker, making it NYX Professional Makeup's most dramatic mascara to dateWorks on all eyelash typesCruelty freeVegan formula (no animal-derived ingredient or by-product)Ultra-pigmented matte black mascaraFeaturing an innovative applicator that's part rounded, part hourglass & an elastomer brush head to deliver high drama, intense volume & serious elevationResearch ResultsIn a clinical study 95% of participants saw instant volume and 94% saw instant lash lift! - On The Rise Lifting & Volumizing Mascara