Purple Shampoo - Odele Purple Shampoo helps neutralize brassy tones in blonde, silver + gray hair. This salon-grade purple shampoo is formulated with amaranth and plant-based proteins that hydrate and help promote overall hair health.BenefitsNeutralizes brassy tonesProtects colorBrightens blonde, silver, + gray hair colorBest for all hair types + textures, especially those in need of protecting their intended huesFeaturesDermatologist Tested100% Natural fragrance of cucumber, ylang ylang + oak mossVeganColor SafeGender NeutralWoman Owned + OperatedViolet PigmentedFormulated WithoutPhthalatesFormaldehyde or Formaldehyde DonorsSLS or SLES SulfatesSynthetic Fragrances - Purple Shampoo