Purple Shampoo - BenefitsBrightens blonde, silver, + gray hair colorNeutralizes brassy tonesProtects colorBest for all hair types + textures, especially those in need of protecting their intended huesFeaturesGender NeutralViolet PigmentedColor SafeVegan100% Natural fragrance of cucumber, ylang ylang + oak mossDermatologist TestedWoman Owned + OperatedFormulated WithoutSynthetic FragrancesPhthalatesSLS or SLES SulfatesFormaldehyde or Formaldehyde Donors - Purple Shampoo