What it Does Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair. Natural or stylist-created, root-to-tip or balayage, every client can benefit using this as part of their Blonde Maintenance Routine for the best blonde yet. Scientifically Proven: 3x Brighter* *Compared to top purple shampoos How to Use 1. Apply to wet hair. Lather fully and let process 1-3 minutes. Rinse. For more intense toning, leave on hair up to 5 minutes.  2. Follow with No.5 BOND MAINTENANCE™ CONDITIONER for everyday moisture or No.8 BOND INTENSE MOISTURE MASK for extra hydration.    Hair Type: Textured, Curly, Coily, Straight, Wavy Concerns: Hair Toning, Dryness, Shine Fluid Ounces: 8.5 oz. Ingredients: Sulfate-Free Formulation: Liquid Country of Origin: Made in US Ingredients: Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730)