On Your Collar Classic Lipstick - Benefitsveganone stroke applicationslim bullet for precise applicationsustainable packagingvivid colorclean ingredientsclassically creamyFeatures97% said the product had a soft, creamy texture that did not pull or tug during application100% said the product delivered vivid color97% said the product's texture and lines looked smooth on lips97% said the product had an instant, one-stroke application and rich color intensity100% said the product felt lightweight2022 Allure Readers Choice Best New Brand100% said the product had an ultra-creamy, smooth glide application97% said the product hugged lips in velvety plushness for a comfortable, flexible wearIn an independent study of 32 consumers: - On Your Collar Classic Lipstick