What it Does: Bring on the volume with Big SexyHair Powder Play Water-Activated Volumizing Powder Shampoo. This shampoo transforms from a powder into a silky, sudsy lather. Formulated with caffeine & tapioca starch for lift & fullness. Benefits: Water-activated gentle cleanser for all hair types Provides 50% additional volume Provides long lasting volume up to 72 hours Color-safe Formulated without preservatives or silicones Concentrated formula (1 1.7oz Powder Play Shampoo = more than 1 10.1oz liquid shampoo) Cruelty-free Sustainability is Sexy! This bottle is made with up to 96% PCR and is continuously recyclable. PCR or Post Consumer Resin is discarded plastic that has been recycled, reused, cleaned, and reprocessed Formulated Without: Preservatives Silicones How to Use: Sprinkle a small amount evenly across wet hands. Rub hands together to transform into a lather. Evenly distribute the lather throughout hair & rinse. Follow with Powder Play Conditioner. Hair Type: Curly, Straight, Wavy Concerns: Volumizing Fluid Ounces: 1.7 oz. Ingredients: Silicone Free Country of Origin: Made in US Ingredients: Zea Mays (Corn) Starch, Sodium Lauryl Sulfoacetate, Aqua/Water/Eau, Sodium Chloride, Sodium Sulfate, Tapioca Starch, Silica, Alpha-Isomethyl Ionone, Bentonite, Benzyl Benzoate, Caffeine, Citric Acid, Citronellol, Guar Hydroxypropyltrimonium Chloride, Leuconostoc/Radish Root Ferment Filtrate, Parfum/Fragrance, Polyquaternium-37, Sodium Dehydroacetate, Tripeptide-29.