Pigment Pop Longwear Eye Primer - Your eyeshadow will thank you later-promise. Ulta Beauty Collection's Pigment Pop Eye Primer gives a longwearing, crease-proof base for your eye look to stay put. Opaque, white base makes colors pop.BenefitsCan be used with multiple eye product formulaspowders, gels, creams and loose pigmentsLongwearing formulaBright white color to make colors more intense on topNatural matte finish - Pigment Pop Longwear Eye Primer