Purple Shampoo - BenefitsGently cleanses and brightens hair.Neutralizes brassy yellow hues in natural or color-treated blonde, grey and silver hair tones.Key IngredientsViolet pigment: helps cancel out yellow, brassy tones.Aa extract: the purple superfruit is rich in antioxidants which help provide extra moisture.Coconut fatty acids : easily absorbed by hair, helps to hydrate and nourish.Frankincense oil : helps add shine and moisture to hair. - Purple Shampoo